Nottingham Christmas shopping: See inside the Victoria Centre’s new shop - which has a magical Christmas range

The Victoria Centre’s newest shop opened its doors last week ahead of the busy festive shopping season. 

Whittard of Chelsea, which specialises in coffee, tea and other hot drinks, welcomed customers for the first time last Friday (November 15). 

Alongside its selection of the finest teas, coffees and hot chocolate all year round, excited shoppers explored Whittard’s renowned Christmas collection, including an array of luxurious teas, coffees, and hot chocolates.

The shop, which has opened on the Victoria Centre’s lower mall, offered customers free samples on its opening day. 

As with all Whittard locations, the new store features several tea experts and specialists offering customers daily tastings of its signature range of premium teas, coffees, and hot chocolates.

With festive decorations covering the walls and a Christmas tree welcoming customers in the front door, Whittard of Chelsea already feels like a great addition to the Victoria Centre ahead of the busiest shopping time of the year. 

Whittard of Chelsea was founded in 1886 by Walter Whittard, who opened a small tea shop in London’s Fleet Street. 

Speaking ahead of the shop’s grand opening, Steve Flanagan, Marketing & Product Director at Whittard of Chelsea, said: "We’re delighted to bring our brand-new look to Nottingham with the opening of our store at Victoria Centre. 

“We look forward to sharing our extensive range of high-quality tea, coffee, and hot chocolate with local shoppers, especially during the festive season."