Ted Baker closing in Nottingham reinforces need for proper investment in our city

Yesterday the news broke that Ted Baker would be closing several of its stores across the UK - including its branch in Bridlesmith Gate, Nottingham.

The news of the closure brought sadness to many Nottingham shoppers, who are fearful this might have a domino effect in the city.

The East Midlands Chamber has said the imminent closure of Ted Baker reinforces the challenges faced by city centre retail and the need for investment.

The store is one of 11 across the country set to close by 19th April after the brand entered administration last month.

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East Midlands Chamber Director of Policy and Insight Chris Hobson said: “The Ted Baker store has been a familiar part of Bridlesmith Gate for a number of years so it’s sad to hear its doors are to soon close, especially in a city centre with so much growth potential.

“The announcement is a reminder of the challenges faced by the retail sector, however, new and fledgling businesses with their sights on a traditional high street presence shouldn’t be discouraged – where possible businesses should wholeheartedly embrace digital technology and the wide customer base it provides, so that huge online market can be complementary to their bricks and mortar offering.

“It’s also a timely reminder that the public and private sector must work together to support the development and modernisation needed to pull people into the city centre to work, study and live.

“Getting the city centre where it needs to be so that people enjoy leisure time alongside their work life is within reach, but continued investment and following through on plans is critical.”

Reader reaction

Annette Maria Hackett wrote on the Nottingham World Facebook page: “Too many people buying online there will be no shops soon.”

Shafqat Aziz said: “The number of closures I have witnessed in the 1.5 past years I've lived in Notts is shocking. I really do hope the economic situation improves soon.”

Deb Thomas commented: “When I first moved to Nottingham in 1980 it was a fabulous city. Amazing market in the Victoria Centre. Excellent shopping areas, a lovely Market square. Not sure if there is a reason to go there nowadays.” Brad McKay said: “When the cost of living is so expensive just to get by, things like nice clothes, nights out/eating out are the first things to go.”