Nottingham’s Birds bakery releases new limited edition range to mark the king’s coronation

Nottingham foodie favourite Birds Bakery release a Coronation range ahead of the royal celebrations in May.

The new limited edition range includes carriage-shaped chocolates, gingerbread crowns and King’s Guard lollies. The bakery has officially unveiled the new collection which also includes all butter crown-shaped shortbread biscuits, as well as red, white and blue cupcakes, chocolate mice and a crown topped pork pie.

This also includes all the traditional favourites the bakery is known for including scones, sausage rolls and a huge range of platters comprising pastries, sandwiches and sweet treats, with vegetarian options.

As part of the celebration, and coinciding with the nationwide Big Help Out to mark the launch of the new sweet treats, Birds Bakery will give away a selection of the treats to someone who has made a difference to their local community.

It coincides with the Big Help Out which takes place on May 8 intending to encourage everyone to lend a helping hand in their local communities, such as by working on a project at their local town hall or litter picking.

Birds Bakery hopes to celebrate those who have helped their local community throughout the year. The bakery is asking for people to nominate someone who has made a real impact by helping out or being a friendly face. If chosen, they could be in with a chance of winning a box of 12 mouthwatering cupcakes.

As Birds has 62 locations across the East Midlands, there will be one winner in Derbyshire, one in Nottinghamshire, one in Leicestershire and another in Staffordshire. To nominate, visit Bird’s Facebook page and leave a comment under the Coronation competition post. It should detail who the nominee is, how they’ve made a difference, and which area they are from before Tuesday, May 2.

A panel of Birds judges will choose the four winners who will receive the cupcakes before the big celebration.

Lesley Bird, Chief Operating Officer at Birds Bakery, said:

“At Birds Bakery we pride ourselves on family and heritage. We’ve seen customers pass down their traditions of visiting a store to their children and grandchildren so we know how good deeds bring everyone together.

“As we prepare to celebrate the coronation of King Charles III and The Big Help Out, what better way to show your appreciation for someone close to you by providing them with something to make them smile. We do always like to put a fun spin on our bakes.

“There’s nothing better than highlighting someone’s good deeds and we hope this giveaway will inspire others to get to know their local communities and take time to make that extra bit of effort.”

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