Sadness as high street retailer set to close Victoria Centre shop

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Boux Avenue, a popular high street lingerie shop has announced the closure of its Victoria Centre store

The lingerie shop confirmed that the lease for the unit has come to an end and the brand will leave the centre from Sunday, August 20. Boux Avenue has stores across the UK including a Derby location that opened last year which is due to stay open. There are currently 30 stores listed.

The shop sells a range of lingerie including bathrobes, pyjamas, underwear, socks and slippers. The brand was started in 2011 in London but moved into Victoria Centre in 2018. It has been a difficult trading period for brands following Covid restrictions and closures along with the cost of living crisis.

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The business is owned by Dragons’ Den’s Theo Paphitis and is part of a group that also has Ryman the Stationer and Robert Dyas. The businessman was also involved in the revival of the lingerie brand La Senza in previous years.

The shop is located on a row of stores which have had boards placed to cover the frontage while work takes place to change the layout. A spokesperson for Victoria Centre confirmed the closure and hinted that there are changes to come:

“We can confirm that Boux Avenue’s lease at the centre has come to an end and that they will be leaving the centre from Sunday 20 August.

“We’re sad to see them go, but this is part of our continued efforts to evolve our exciting offering at the centre. We’re not in a position to reveal what will take its place at this time, but we look forward to updating shoppers in due course.”

*Nottingham World has reached out to Boux Avenue for comment

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