UK’s first multi-brand fragrance refill station opens in Nottingham in time for Christmas
It aims to deliver a more environmentally friendly way to buy fragrances
The UK’s first multi-brand fragrance refill station has opened in Nottingham. Earlier this month The Perfume Shop, located in the Victoria Centre, became the first store in the country to welcome the new cutting-edge technology.
The refill station was created as part of a project between The Perfume Shop and L’Oreal.
It’s hoped that the technology will help meet customer demand for more environmentally friendly fragrance options.
Read more: Your Nottingham
The following fragrances are currently available at the refill station:
YSL MYSLF Eau de Parfum
Prada Paradoxe Eau de Parfum
Lancôme La Vie Est Belle Eau de Parfum
Mugler Alien Eau de Parfum
Armani Code Eau de Toilette
Armani Si Intense Eau de Parfum
Armani My Way Eau de Parfum
Mugler Angel Eau de Parfum
All size bottles from 30ml upwards of the selected brands on offer can be refilled at the fragrance station. On average consumers will save 29% when choosing refillable options, according to The Perfume Shop.
You might also enjoy:
James Rickards, Luxe Managing Director from L’Oreal UK & Ireland, said: “Sustainability is at the heart of our business, and so we are thrilled to be able to partner with The Perfume Shop on this flagship refillable concept.
“This innovation is an important step in making refills accessible both in-store with our multi-brand fountain, and at home with our strong portfolio of refill cartridges. Our luxury refillable fragrances don't just benefit the environment but also our consumers, because the more they refill their fragrances, the more money they save too!”