Nottingham Winter Wonderland named as one of the most 'Instagram-worthy' Christmas markets in the UK

Nottingham's Winter Wonderland has been named as one of the UK's most 'Instagram-worthy' Christmas markets.

Event insurance specialists Protectivity analysed over 285,000 Instagram posts featuring location-specific hashtags for 56 UK Christmas markets.

These were then ranked to determine which Christmas markets are the most popular on Instagram and therefore 'Insta-worthy'.

The ranking comes just days after Nottingham was named one of the UK's most popular Christmas markets by Diamond Trailers. According to the data, there are more than 6,000 posts on Instagram featuring Nottingham's iconic Winter Wonderland - making it the ninth most Instagrammed Christmas market in the country.

Winter Wonderland opened in Old Market Square, Nottingham on 7th November and will run until December 31st. There are many photo opportunities including an ice bar, a big wheel, and stunning stalls selling a variety of trinkets and gifts.

Read more about Winter Wonderland in our 2023 guide here.

UK's 10 most Instagrammed Christmas markets

1. Manchester - 69,932 

2. Edinburgh - 54,887 

3. Bath - 35,572 

4. Birmingham - 21,464 

5. York - 11,330 

6. Belfast - 10,089 

7. Winchester - 9,719 

8. London - 7,302 

9. Nottingham - 6,139 

10. Leeds - 5,250 

Commenting on the findings, Sean Walsh, Head of Marketing at Protectivity said: “It’s great to see that the UK’s Christmas markets have bounced back after the pandemic. Christmas markets have become an integral part of the festive season for many in the UK, bringing joy and light to the winter months. 

“It is interesting to note that there are a variety of locations in which the top ten cities are situated in the UK, reflecting there is an event not too far from everyone, so the festivities can be enjoyed by many.”