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It was only around 40 years ago that Nottingham Forest and football fans across the country began to wear replica shirts.
These days, sporting your favourite club's jersey is just the start of becoming a fan with every team now boasting a megastore that sells just about anything you can think of.
From home and away kits to toothbrushes and car mats to pint glasses, football club megastores have become mini department stores as fans flock to adorn their homes, cars and bodies with their club's crest.
There are some great products on the Nottingham Forest official store but the side is rivalled by some of the options available to purchase from other Premier League sides.
NottinghamWorld dives into the endless hole of megastore websites to find the crazy, the brilliant, the expensive and the ironic options available to purchase.
29. West Ham Labrador Gnome
Now isn’t this little pup a cutie? His loving eyes will cost you £25. Available from: officialwesthamstore.com | West Ham United Photo: West Ham United
30. Beer Flight Serving Board
This is a cool little idea from West Ham with three celebration or commiseration drinks for the length of a game. It costs £18. Available from: officialwesthamstore.com | West Ham United Photo: West Ham United