Nottingham Forest have officially announced what most of us already knew; the exciting news that The Reds’ 23/24 kit will be designed by adidas.
Despite some leaks online which appear to show players posing for photos in the new kit, the club will launch the new away strip in conjunction with the opening of their new look megastore:
“This exciting new partnership will also see a huge renovation to Forest’s official megastore, which will reopen on Friday 14 July alongside the reveal of Forest’s 23/24 adidas away kit.
“Forest has a proud long-standing history with adidas having had the iconic three stripes on its shirt when the Club won back-to-back European Cups in 1979 and 1980 during a nine-year partnership from 1977. adidas were also Forest’s official kit manufacturers between 2013 and 2018.”
The home kit will be revealed the day before, on Thursday 13 July. You can read the club’s full statement here.
Forest reportedly had an agreement with Macron until 2025 but opted to accept what has been called the most lucrative sponsorship deal in the club’s history.
Club officials have been in discussions with adidas for a long time, ensuring the new design not only flies off the shelves, but reflects Forest’s historic partnership with adidas.
Theirs is still little news on Forest’s potential sponsor for the upcoming season, but whatever it is, it’s going to look good on the famous three stripes.
As we await the reveal of the new adidas kit, our reporter Max Scott takes a look back at some of Forest’s most iconic adidas kits.
1. 1981-1982
We can’t talk about Forest kits without mentioning that classic yellow away strip. The blue trim with the retro adidas logo and three stripes works perfectly with the three wavy lines of the river trent underneath the world famous Trick Tree. | Getty Images
2. Forest x Wrangler 1982-1984
The 1982 adidas addition went that one step further, sponsored by Wranlger and adorning the thin white pinstripes. At this point it’s becoming difficult to pick.. we might have to buy them all! | not on the high street
3. 2016-2017
While it was a season to forget, the shirt wasn’t too shabby. In it, Chris Cohen scored that epic strike to keep The Reds in the Championship. All we’ll take from that season is THAT goal, THAT save from Jordan Smith, and THAT shirt. | Getty Images
4. 2017-2018
Another season to forget, but we did get to enjoy Assombalonga’s goal-scoriong feats and a saucy white away number. The red pinstripes harking back to better days. Little did we know the next adidas kit we’d be purchasing would be adorning the Premier League logo on the sleeve. Far have we travelled and much have we seen. | Getty Images