Sports Direct to replace former H&M store in Nottingham, planning documents reveal

15 new jobs will be created by the new store

Planning documents have revealed the proposed replacement for the former H&M store in Lister Gate. 

The former H&M store in Lister Gate is set to be replaced by Sports Directplaceholder image
The former H&M store in Lister Gate is set to be replaced by Sports Direct | Helgi R

The city centre clothing store closed earlier this month, having relocated to the Victoria Centre. 

It now appears that Mike Ashley-owned Sports Direct will be moving into the vacant unit at 15-17 Lister Gate. 

Shirebrook-based SDI Property Limited has applied to Nottingham City Council to install Sports Direct branding and signage on the front of the building. 

The 2,695 sqm unit has been empty since May 13, according to the application. 

A total of 15 full-time jobs will be created by the new store. 

Plans for the proposed Sports Direct store in Lister Gateplaceholder image
Plans for the proposed Sports Direct store in Lister Gate | Frasers Group/William Saunders

Plans show that the new store would also sell Game and USC products, with both brands subsidiaries of Frasers Group. 

It’s not yet known if the existing Sports Direct store in Clumber Street will be affected by the proposals. 

The application was validated by Nottingham City Council on May 20 and is now pending consideration. 

You can view the planning application here.

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