Nottingham’s Victoria Centre confirms plans for a rebrand including a new logo - here’s what it all means

Nottingham’s Victoria Centre has today (Thursday, July 3) announced plans for a new brand identity.

A spokesperson for the Victoria Centre said: “Today, Victoria Centre reveals its dynamic new brand identity marking a bold new chapter for the centre which has held iconic status in the region for decades.

“Victoria Centre’s refresh honours over fifty years of retail leadership in the heart of Nottingham.

“The new brand takes inspiration from both the centre’s iconic city centre location and its urban customer base – with a clean, fresh logo creating a simple, eye-catching identity.

“Strategically, the rebrand supports the centre’s ongoing asset management approach, using its unrivalled location to attract retail and F&B operators that address the wants and needs of the local community, including over 60,000 students.”

A photo shared by the Victoria Centre shows the new logo on the Lower Parliament Street side of the building.

With white font on a black background, the new logo forms part of the centre’s fresh look.