The flexible meal subscription service providing dinners for people who are too busy to cook every night (aff)
This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.
Cooking from scratch every night is great in theory, but the reality often looks very different, but no matter what you still want to eat well. So, one meal subscription has been created around the idea that people need flexibility during busy weeks.
There is often a gap between how people want to eat and how life actually works. Many of us would would love to eat fresh dinners every evening, and would also be happy to cook them, but work, commuting, family life and general exhaustion can quickly get in the way.
That is usually when convenience food and takeaways become the go-to. The problem with that is that people then often end up feeling like they are choosing between saving time and eating well.
So now one subscription meal service called Grubby is trying to make that balance easier for everyone. The service combines fresh recipe kits with ready meals, allowing customers to cook when they can, but then when they can’t they can instead rely on faster options when they do not. The key thing is both options are nutritious.
What immediately makes this meal subscription service stand out is the flexibility it provides. The people behind it know that on some evenings there is enough energy to follow a recipe and cook something from scratch, but on other nights even chopping vegetables can feel like too much effort. Grubby is therefore designed around the reality that people do not have endless time to prepare their meal every evening.
The meal kits are designed to take around 30 minutes or less and also aim to reduce food waste by providing pre-portioned ingredients. Alongside those are ready meals designed to be heated in minutes, offering a quicker option for busier days.
Everything on the menu is also completely plant-based. Grubby was the UK's first fully plant-based recipe box and ready meal brand, helping remove the need to search through menus for suitable options. The company says it has now served more than 2.5 million meals, showing how much broader interest in plant-based eating has become.
For busy people, though, the main appeal of Grubbby may simply be having dinner options that work around their real schedules. Not every week looks the same and not every evening allows time for cooking from scratch. A service that accepts that reality while still offering an interesting array of nutritious and delicious meals could explain why more people are paying attention.
Browse the latest meals and ready-made options, and order now, on the Grubby website.
* Please note that delivery charges may apply.
After selling out within 48 hours of launch, ICONIC London’s first skincare product has returned. The Matcha Melting Cleansing Balm combines antioxidant-rich matcha, ceramides and squalane in a cleanser designed to remove makeup and impurities while leaving skin feeling hydrated and prepped for the next step in a routine.
Theme parks are increasingly shifting beyond rides alone, with short breaks, themed hotels and family attractions turning them into longer getaway experiences rather than simple day visits. Alton Towers seems to be leading the way.