Nottingham Frankie & Benny’s ‘massive’ menu launch celebrates New York Italian roots

Frankie & Benny’s have announced a new menu and rebrand to tempt fans seeking a slice of nostalgia with a modern twist.

It is the biggest brand refresh in its nearly 30 year history.

The popular New York Italian American restaurant has a branch at Giltbrook Retail Park Nottingham.

The restaurant, famous for its burgers, pasta and meatballs continues to be a vibrant part of the restaurant landscape.

The destination restaurant attracts people celebrating birthdays and milestones with family and friends.

Frankie & Benny’s takes a trip ‘back to the future’

The refresh takes the restaurant back to its original concept roots when it first launched in 1995, embracing the swagger of the city that never sleeps, and the unique and energetic vibe of New York.

From the beginning, Frankie & Benny’s captured the essence of the NYC diner culture, blending the comfort and warmth of Italian family dining with the fast-paced energy of New York.

The restaurant’s hearty, crowd-pleasing meals were designed to evoke that sense of indulgence and togetherness, offering something for everyone.

The refresh brings back those big portions, bold flavours, and the casual, family-friendly atmosphere that feels like stepping into a bustling diner on a New York City Street corner.

Frankie & Benny’s new menu

The new menu combines timeless Italian tastes with proper New York City vibes.

Tuck into hearty brunches with generous portions of Frankie & Benny’s favourites such as loaded bagels, and fluffy buttermilk pancakes stacked high dripping with indulgent toppings.

Soft baked pretzels, stuffed calzones, classic meatballs, sourdough pizza, juicy burgers, saucy bowls of pasta and hot cookie dough are just a selection of items to thrill hungry diners.

Frankie & Benny’s announcement follows extensive research gained from thousands of old, new, and potential customers who gave insight into their wants and needs from dining brands.

Frankie & Benny say their research shows the restaurant ‘do a lot right but needed to return to its roots of being firmly inspired by New York Italian dishes and bold flavours’.

The new focus will be on making the food generous with big bold flavours as you would expect in New York with dishes that bring the essence of Little Italy to life.

Frankie & Benny’s Managing Director Debbie Husband said: “From our customer focussed research it was quickly very clear we had a strong business, a solid platform to build on.

“Over the last year we have stabilised the business and got the engine ticking well.

“Now it is about driving awareness and connecting with customers so we can drive growth and move forward.”

Debbie added: “We have shown commitment to the brand and fast. It was only acquired less than 12 months ago and in that time we have turned the business metrics to the positive, developed a whole new menu and proposition with staff training and engagement that is ready to go.

“The next phase will be key to creating more ‘brand love’ and more customers choosing Frankie & Benny’s.”

Alongside the food Frankie & Benny’s want to continue to create a lively, warm dining experience that reflects the energy of New York’s dining with the heart and warmth of Italian family spirit.

Modernised staff uniforms, new crockery, showcasing New York attitude and a contemporary approach to lighting and music will all add to the refreshed dining experience.

The ambience will feel ‘more current New York’ and not old fashioned but without losing that classic New York feel with leather booths, brass and brickwork that Frankie & Benny’s customers love.

Location: Frankie & Benny’s, Giltbrook Retail Park, Nottingham NG16 2RP

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